A plumbing emergency is the shortest buying window in the trades. The homeowner is standing in water, calling three numbers off one search, and the one who answers first books it. You cannot win that race by outbidding anyone — you win it by already being on the phone. Every signal below fires days or weeks before that search happens.
A tank heater installed on a dated, addressed permit in 2015 is now inside the failure window. We rank the whole permit cohort by install date, tank type and local water hardness, so the call lands while the homeowner is noticing rusty water rather than standing in it.
A reported water loss is funded demand that has already cleared an adjuster. It is rarely one job — a supply line failure is a repair, a repipe conversation and a fixture replacement, and the plumber who arrives first usually gets all three.
Municipal meters flag houses running water around the clock. That is a slab or service line leak the owner has not found yet. They are two weeks from a search and one bill from panic.
We build your campaign from the evidence above, wall it off from every other account we run, and settle on booked work at day 30. No household we find for you is worked for anyone else.
It can be more than one, but your budget never bids against theirs. Overlapping accounts are separated by ZIP, keyword and audience before any spend goes live, and a household is only ever worked for one client. If two service areas cannot be cleanly split, we will say so on the first call.
A customer on your calendar with a date and an address, a quote accepted in writing, a signed agreement, or an issued work order. Not a name nobody called, and not a click.
That depends entirely on how often the source jurisdiction publishes. Some county portals update daily and some weekly, and we will tell you which applies to your territory before you subscribe rather than after.
Tell us the counties and ZIPs you cover and how much work your crew can absorb. We will come back with what that territory actually produces, what the county's publishing cadence allows, and an honest read on whether 30 in 30 is realistic there.