Nobody wakes up wanting cover. They buy it the week something makes the need concrete — a child, a closing, a claim, a promotion, a license. Those moments are recorded, dated and addressed, and they are the entire difference between a conversation and a comparison-shopping click. We work five lines from the same records: life, homeowners, business, disability and the umbrella and professional cover that high-net-worth households discover they are short of only after a claim.
A birth, a marriage, a deed of trust. Each one converts life cover from an idea into an obligation with an amount attached — and a recorded mortgage states that amount for you. Ranked by recency, loan size and household composition, this is the largest of the five lines and the one with the longest retention.
Closings set a binder under time pressure. Renovation permits raise what a house costs to rebuild without touching the policy. Claims filed after a storm are the one week a homeowner reads their own coverage. All three are public and all three are dated.
Entity filings, contractor licenses and first-employee registrations create compulsory commercial cover. Promotions widen the gap in capped group disability. Second properties and professional licenses outgrow an umbrella limit set years earlier. Different lines, one underlying record set.
We build your campaign from the evidence above, wall it off from every other account we run, and settle on booked work at day 30. No household we find for you is worked for anyone else.
It can be more than one, but your budget never bids against theirs. Overlapping accounts are separated by ZIP, keyword and audience before any spend goes live, and a household is only ever worked for one client. If two service areas cannot be cleanly split, we will say so on the first call.
A customer on your calendar with a date and an address, a quote accepted in writing, a signed agreement, or an issued work order. Not a name nobody called, and not a click.
That depends entirely on how often the source jurisdiction publishes. Some county portals update daily and some weekly, and we will tell you which applies to your territory before you subscribe rather than after.
Tell us the counties and ZIPs you cover and how much work your crew can absorb. We will come back with what that territory actually produces, what the county's publishing cadence allows, and an honest read on whether 30 in 30 is realistic there.