Legal marketing is the most expensive click in the world because every firm bids on the same handful of terms. The docket is a completely different market. A filing names parties, a date and a deadline — and in a large share of matters, one of those parties does not yet have representation and is on a clock they did not choose.
Dockets show appearances. A defendant with no counsel on record and a response deadline is a person actively looking for a lawyer, identified from the public record rather than bid for.
Estate matters arrive with a defined scope and a fiduciary who is usually handling one for the first time. Contact quality is high because the need is procedural, not emotional.
A recorded default starts a statutory timeline. Homeowners in that window are looking for options and generally do not know which kind of professional to call first.
We build your campaign from the evidence above, wall it off from every other account we run, and settle on booked work at day 30. No household we find for you is worked for anyone else.
Attorney solicitation is regulated and the rules differ by state and matter type — several jurisdictions bar direct contact with accident victims for a set period after the event. Feeds in this vertical are filtered to the matter types and contact windows your bar rules permit, and we will tell you what we have excluded and why.
It can be more than one, but your budget never bids against theirs. Overlapping accounts are separated by ZIP, keyword and audience before any spend goes live, and a household is only ever worked for one client. If two service areas cannot be cleanly split, we will say so on the first call.
A customer on your calendar with a date and an address, a quote accepted in writing, a signed agreement, or an issued work order. Not a name nobody called, and not a click.
That depends entirely on how often the source jurisdiction publishes. Some county portals update daily and some weekly, and we will tell you which applies to your territory before you subscribe rather than after.
Tell us the counties and ZIPs you cover and how much work your crew can absorb. We will come back with what that territory actually produces, what the county's publishing cadence allows, and an honest read on whether 30 in 30 is realistic there.